PRODUCT COMMERCIALISATION
Duku's commercialisation stages help you research your market, identify risks and plan a clear route to market. Enabling you to map a successful product launch. Working alongside our in-house commercialisation team, we can maximise your product's commercial potential before you reach manufacture and product launch. Ensuring your go-to-market strategy is as well developed as your product is.
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Our commercialisation stages are perfect for businesses who are looking for new opportunities and market gaps to launch products into. Or for startup entrepreneurs to strengthen their product, brand and business plan; to ensure a successful product launch or to win investment and funding.
MARKET ANALYSIS
Effective product development requires a clear understanding of who the product is for, plus the potential size and dynamics of the target market. It will also assess how strong your competition is and where the gaps are that your product can exploit.
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By thoroughly understanding your product's market, you reduce the risk of committing investment to tooling and production.​ Duku explore these sectors with:
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- Customer Segmentation
- Market and Opportunity Sizing
- Competitor and Market Positioning
PRODUCT STRATEGY
A clear product strategy ensures your product meets customer needs, defines the best route to market, mitigates risks and models potential revenue.
By fully understanding and defining your target market, you will ensure your product has the best opportunity to succeed. We inform your brand and marketing messaging and models what return you can expect to make from your R&D investment, with:
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- Value Proposition
- Business and Revenue Modelling
- Risk Assessment
GO-TO-MARKET STRATEGY
A structured go-to-market strategy combines market analysis and product strategy into cohesive, actionable steps, forming the basis of a thorough business plan.
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A well developed go-to-market strategy includes route-to-market recommendations and outlines a clear set of next steps for market entry and validation. Meaning that you can maximise your product's commercial potential before manufacturing begins.
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PRODUCT COMMERCIALISATION FAQs
Why is customer segmentation important for new product development?
Effective product development requires a clear understanding of who the product is for. This stage identifies and structures the customer groups most likely to adopt, influence and purchase the product.
Why do I need to understand market and opportunity sizing for my product idea?
Understanding the potential size and dynamics of the market your product will enter is critical to informing investment decisions, calculating potential revenue and informing your commercial strategy. For any financial decision, this information is critical to justify commercial planning.
Why is competitor and marketing positioning important for launching a new product?
A clear view of the competitive landscape enables informed positioning and differentiation. Who is in the market? How strong is the competition? Where are the gaps and opportunities? When this is clearly understood your pricing and brand positioning can be targeted effectively.
How does a value proposition strengthen my product marketing?
A strong value proposition ensures your product addresses real customer needs and can be communicated effectively to the market. This work aligns what your customers really want from your product so the most important features can be prioritised both in the design and the marketing.
Why do I need business and revenue modelling for my product?
Selecting the appropriate route to market and revenue model for your project is key to ensuring long-term success and outcome for your idea. Is becoming a manufacturer of the product the best opportunity or is licensing your idea to established company more suitable? This stage will evaluate the opportunities and routes available to decide on the best fit for you and your project.
How does a product risk assessment srengthen my product launch?
Early identification of risks allows for proactive mitigation and more informed decision-making. This work gives credibility and assurance to investors, loans an grants, as well as informing a robust business plan.
What is a go-to-market strategy? Why do I need it for a product?
A structured go-to-market strategy combines market analysis and product strategy into a cohesive, actionable steps. Forming the basis of a thorough business plan. This means your product has a clear route to market before launching a new product, maximising a products sales potential.