CONCEPT DEVELOPMENT
Professional design input gives your new product idea the best chance of success in the marketplace.
Our skilled product design team can add substantial value to your invention by establishing a clear product specification, followed by the exploration of functional, ergonomic, and aesthetic concepts, along with patentable features, ultimately refining them into a polished concept presentation.​
DESIGN SPECIFICATION
At Duku, we can work with clients starting from a blank slate or with an existing idea. Our initial step is to clarify the project brief and ensure clarity of the product requirements. One of our experienced product designers will take you through the design process step-by-step.
A clear product specification is essential in this process, ensuring that everyone is aligned and understands the product's goals, key performance criteria, and product design constraints from the outset.
RESEARCH & FEASIBILITY
Can the product fulfil the objectives outlined in the product specification and be successful at manufacture? Research and feasibility studies are carried out to identify appropriate existing mechanical or electronic components that align with the specification goals, or to consider the product design and development of unique intellectual property to satisfy product needs.
This process typically results in several potential product design and development pathways, along with an assessment of the most suitable option.
IDEATION
Our ideation stage explores different ideas as to how your product could meet the functional, ergonomic and aesthetic requirements of the product specification.
We create a range of innovative concepts that aim to provide patentable design features to protect your new idea in the marketplace. Our patent team are on hand to advise on intellectual property strategy and guide you through the patent application process.
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CONCEPT DEVELOPMENT FAQs
Why do I need concept development, I just want to build a prototype?
Carrying out thorough research and working through design concepts allows us to build the foundations for a successful product. During the concept phase, we explore key functional and styling features that inform and guide the design process before moving into prototyping.
How do you approach the initial concept development of product design?
Our concept development process typically begins with a thorough understanding of your vision, target audience and market. We conduct market research, ideation sessions and collaborate closely with you to define the project scope. Our team will generate ideas and concepts to help broaden the potential IP and ensure the design taken forward is strategically and thoughtfully developed from the outset.
How do you approach product design user experience (UX)?
User experience is integral to our design philosophy. We consider how consumers will interact with a product, ensuring that it not only looks appealing but also functions seamlessly and intuitively. Our goal is to create designs that are accessible and user-friendly, making them usable by many, not just a few. A prime example of this approach is our award-winning accessible EV charger.
I want to design a sustainable product. Can you help?
Sustainability is a core consideration in our design process. We explore eco-friendly materials, energy-efficient technologies, and design strategies that reduce environmental impact—without compromising on quality or performance. Where appropriate, we use Life Cycle Assessment (LCA) to evaluate the environmental impact of a product across its full lifespan, helping us make informed design decisions from concept through to end-of-life.