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Reinventing the toilet brush
LOOBLADE
CONSUMER PRODUCT DESIGN
NEW PRODUCT DEVELOPMENT
Looblade set out to improve the appearance, functionality and hygiene of a toilet brush by solving the issue of dirt and bacteria accumulation. An innovative helical silicon blade improves the cleaning performance.
INNOVATIVE PRODUCT DESIGN
Antibacterial additives were moulded into the parts to create a product which kills 99.9% of bacteria on contact. A modern, edgy aesthetic was developed to complement the innovative blade design.
PRODUCT MANUFACTURING
A crowdfunding campaign raised over £50,000 to fund the tooling for the project. The product is now available to purchase via numerous retail partners including Amazon.
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