CRIMPIT
REVOLUTIONISING THE WRAP GAME
PROJECT BRIEF
Having seen viral success with their sandwich thin sealer, CRIMPiT approached Duku for assistance in broadening their product range into a solution that seals a variety of ingredients into tortilla wraps, creating a novel way to enjoy healthy snacking.
PROJECT PROPOSAL
Duku proposed a variety of ways in which the basis of the existing design could be translated into a wrap sealing solution. The vision was to create a cost effective, user-friendly, durable and versatile product that maintained the visual language and branding of the original CRIMPiT whilst securely sealing various types of wraps, preventing spills and messes and allow users to experiment with different fillings.
KEY FEATURES
Perfectly Sealed Wraps: Ensures fillings are locked in, providing a mess-free eating experience.
Versatility: Suitable for creating burritos, calzones, enchiladas, kebabs, pasties, and more.
Ease of Use: Simple operation—place, fill, fold, and crimp.
Microwave and Dishwasher Safe: Crafted from food-safe polypropylene, making it both microwave and dishwasher friendly.
DEVELOPMENT PROCESS
Duku carried out a number of iterative development steps to optimise the design prior to production, these included:
PROJECT OUTCOME
Since its launch, the CRIMPiT Wrap Sealer has seen remarkable success. It is now stocked by major retailers, including Tesco, John Lewis, Robert Dyas, Lakeland, and Oliver Bonas. With over one million units sold and an “Excellent” Trustpilot rating based on more than 20,000 reviews, the product has built a strong reputation. A vibrant online community continues to share recipes and tips, while viral TikTok content and active social media campaigns have significantly boosted brand visibility and customer engagement.
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WHAT HAPPENED NEXT?
Building on the Wrap Sealer's success, CRIMPiT has further expanded its product line and the company continues to innovate, exploring new product variations to enhance the home cooking experience.