Reinventing the toilet brush

LOOBLADE

Looblade set out to improve the appearance, functionality and hygiene of a toilet brush by solving the issue of dirt and bacteria accumulation. An innovative helical silicon blade improves the cleaning performance.

Antibacterial additives were moulded into the parts to create a product which kills 99.9% of bacteria on contact. A modern, edgy aesthetic was developed to complement the innovative blade design.

A crowdfunding campaign raised over £50,000 to fund the tooling for the project. The product is now available to purchase via numerous retail partners including Amazon.