Re-inventing the toilet brush
Improve the look, functionality and hygiene of a toilet brush and solve the issue of dirt and bacteria accumulation to create an improved cleaning, draining and drying ability.
Replacing the traditional brush head with a helical shaped silicone ‘blade’ would result in better performance and also enable improved cleaning, draining and drying. A modern, edgy aesthetic was developed to complement the innovative blade design.
Detailed CAD development focused on establishing a viable tooling approach to mould the complex helical blade. Prototypes were created using a vacuum casting process to establish the correct amount of flexibility in the silicone blade.
A crowdfunding campaign raised over £50,000 to fund the tooling for the project. The product is now available to purchase via numerous retail partners including Amazon.
For more information visit LooBlade