Re-inventing the toilet brush

Improve the look, functionality and hygiene of a toilet brush and solve the issue of dirt and bacteria accumulation to create an improved cleaning, draining and drying ability.


Replacing the traditional brush head with a helical shaped silicone ‘blade’ would result in better performance and also enable improved cleaning, draining and drying.  A modern, edgy aesthetic was developed to complement the innovative blade design.


Detailed CAD development focused on establishing a viable tooling approach to mould the complex helical blade. Prototypes were created using a vacuum casting process to establish the correct amount of flexibility in the silicone blade.


A crowdfunding campaign raised over £50,000 to fund the tooling for the project. The product is now available to purchase via numerous retail partners including Amazon.

For more information visit LooBlade

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© Duku 2020

Duku is a trading style of Albright Product Design Ltd

Registered Company No: 08597948

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