A full body exercise device
Improve the look, functionality and hygiene of a toilet brush. Solve the issue of dirt and bacteria accumulation and create improved cleaning, draining and drying ability.
A concept development stage built upon the client's invention and explored additional features that could be included within a patent application as well as developing the functionality and a modern, edgy aesthetic that complemented the innovative blade design.
Prototypes were created using a vacuum casting process to allow us to evaluate the proposed design. This process allowed us to use materials that behaved in a similar way to the final production materials, which gave us a good understanding of the behaviour and flexibility of the blade section. Further refinement and prototypes focused on perfecting the shape and helical aspect of the blade, the connection between the blade and the handle, the detailing of the overmoulded grip and the strength of the handle itself. We also focused on reducing material content and improving the mouldability of the design.
A crowdfunding campaign was created for the product, which raised £51,000 to fund the tooling and initial manufacturing order for the project. The LooBlade was released to great critical acclaim, and has been featured in numerous publications. It is now available to buy online, and in a wide range of stockists nationwide.